Jasmine Sweet has been a featured speaker at industry events including Blacks in Tech Week, where she shared insights on marketing innovation within the tech ecosystem. Her work sits at the intersection of storytelling, product, and performance marketing—bringing a unique, dual perspective shaped by both her corporate career and her experience as a creator.

With a strong foundation in app and lifecycle marketing, Jasmine has contributed to growth and engagement strategies for leading platforms including iHeartRadio, Peloton, and Procore. Her expertise spans user acquisition, push notifications, in-app messaging, and retention strategies—helping brands better connect with users in meaningful, data-driven ways.

Through her speaking, Jasmine breaks down how marketing functions inside tech companies—demystifying the systems, strategy, and cross-functional collaboration required to scale digital products. She is especially passionate about helping underrepresented professionals see themselves in tech, emphasizing that marketing is a powerful and often overlooked entry point into the industry.