The Sweet House | Jasmine Sweet
The Sweet House | Jasmine Sweet
A strategic partner invested in outcomes that outlast the engagement.
A strategic partner invested in outcomes that outlast the engagement.
Strategic brand partnerships across technology, retail, travel, philanthropy, and modern family lifestyle.
I don’t just create content. I build narratives that drive culture, deepen trust, and move audiences to action.
As a lifestyle creator, marketing strategist, and founder of The Sweet House, I partner with brands across multiple sectors to create campaigns that feel lived in, not placed. Every collaboration is rooted in strategy, storytelling, and long-term alignment. Below is a curated look at partnerships that reflect the depth and range of my work.
In partnership with LinkedIn, I showcased women-owned businesses during their Holiday Market activation surrounding Small Business Saturday. The campaign highlighted female founders and encouraged community support during one of the most important retail moments of the year. This partnership reflects my ability to bridge corporate initiatives with grassroots business storytelling while supporting economic empowerment.
In partnership with Meta, I helped market Teen Accounts and parental safety tools, educating families on how to navigate social platforms with confidence. As both a mother and digital entrepreneur, I translated platform features into practical guidance for modern parents. This campaign reflects my ability to sit at the intersection of technology, trust, and family advocacy while maintaining credibility with both platforms and consumers.
I partnered with Amazon to educate my audience around holiday shipping timelines, Prime delivery benefits, and smart seasonal planning. Rather than simply promoting products, the campaign focused on reducing stress for busy families by highlighting convenience, speed, and reliability during peak holiday season. This collaboration demonstrates my ability to translate logistics and operational messaging into lifestyle-driven, high-conversion storytelling during one of the most competitive retail periods of the year.
For two consecutive years, I partnered with Procter & Gamble to market their presence at the Cincinnati Music Festival. I created lifestyle-driven storytelling that integrated P&G brands naturally into festival preparation, hosting, and on-site experiences. The result was authentic brand visibility inside a large-scale cultural event.
This campaign spotlighted how purchasing Dove products through the Walmart app supported local Big Brothers Big Sisters chapters. I translated the initiative into clear, emotionally resonant messaging that connected retail behavior with tangible community impact. The partnership blended education, conversion, and philanthropy seamlessly.
Across multiple Four Seasons properties, I created immersive travel storytelling that balanced refinement with relatability. From curated dining to resort experiences, my content positioned luxury hospitality in a way that felt aspirational yet approachable for modern families.
During a six-month ambassador partnership, I created consistent fashion content across seasons and occasions. Long-term partnerships require creative variation, strategic planning, and cohesive brand alignment. This collaboration demonstrates my ability to sustain engagement while delivering polished, recurring visibility.
I supported storytelling efforts around Children’s Miracle Network and Vanderbilt University’s multi-billion-dollar pledge initiative. My role was to translate a large-scale fundraising goal into accessible, emotionally grounded messaging centered on families and generational impact.
Cheekwood represents an ongoing monthly partnership rooted in community. Through consistent storytelling, I position the brand as both aspirational and accessible, driving recurring engagement and reinforcing its place within Nashville family traditions.
Through curated room reveals and milestone-driven content, I partnered with Rooms To Go to design intentional spaces within our home. These campaigns went beyond product placement and became part of our family narrative, driving emotional connection and visual impact.
With Britax Römer, I created clear, compliance-conscious content around car seat safety and installation. The campaign balanced technical education with warmth, reinforcing trust while maintaining authenticity.
I integrated Garden of Life supplements into my daily routine, focusing on transparency, ingredient trust, and lifestyle integration. The campaign simplified health-forward messaging into practical, relatable content.
With Motif Medical, I showcased the Luna pump within real-life motherhood, from school drop-offs to workdays. Rather than clinical positioning, the campaign centered empowerment, rhythm, and identity during postpartum life.
From product line launches such as “Create a Playlist” to “Podguides” to “Black Music Month” to “Women’s History Month” to Peloton Workouts to lifecycle journey’s I’ve curated campaigns that serve audiences’ top features and content and drive analytics. Scroll through the following examples of my work.
With many notifications coming to a user’s phone daily, it is my prerogative to ensure that an audience is captivated in a matter of one sentence with the essential information. From breaking news to weekly launches, the following are push notifications that I wrote, built, and launched. I also led the creative direction for the thumbnail images.
While a user is in an app, we must keep them with the appropriate call to action. I directed the messaging, surveys, and gamification within the app to get users to spend more time in the app. Therefore, we’ve been able to collect more data to use to improve the app and elicit better, more tailored content. Below are examples of different campaigns that I’ve led.
Every campaign is rooted in strategy. My background in corporate marketing, paired with years of brand partnerships, allows me to approach collaborations with both creativity and performance in mind.
Audience demographics, engagement performance, conversion insights, and long-term ambassador results can be provided upon request.
The most successful partnerships are not transactional. They are rooted in trust, alignment, and shared vision. If you are looking for a strategic partner who understands storytelling, culture, conversion, and community, I would love to create something meaningful together.