Experiential Marketing | National Brand Activation
PROCTER & GAMBLE x CINCINNATI MUSIC FESTIVAL
Integrating household brands into cultural moments.
For two consecutive years, I partnered with Procter & Gamble to market their presence at the Cincinnati Music Festival. I created lifestyle-driven storytelling that integrated P&G brands naturally into festival preparation, hosting, and on-site experiences. The result was authentic brand visibility inside a large-scale cultural event.